{"id":56381,"title":"The clue is in the name","description":"A 2017 report from the International Union for Conservation of Nature (IUCN) estimated that 35% of all microplastics in the ocean came from the washing of synthetic textiles like polyester.  These tiny fibres and flakes of plastics come off clothes in the washing machine and end up in our rivers, lakes, seas.  Then, after being digested by wildlife, they bioaccumulate through food chains and back into human digestive systems","content":"<h2><strong>The clue is in the name<\/strong><\/h2><p>A 2017 report from the International Union for Conservation of Nature (IUCN) estimated that 35% of all microplastics in the ocean came from the washing of synthetic textiles like polyester. These tiny fibres and flakes of plastics come off clothes in the washing machine and end up in our rivers, lakes, seas. <\/p><p>Then, after being digested by wildlife, they bioaccumulate through food chains and back into human digestive systems. This is really not good. Immediate change is as simple as making clothes from plants, not plastic. It\u2019s why it\u2019s important to us to use natural materials like organic cotton. Natural materials are compatible with nature and they\u2019re a solution to pollution. The clue is in the name.<\/p><p><\/p><p><\/p>","urlTitle":"the-clue-is-in-the-name","url":"\/blog\/the-clue-is-in-the-name\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/the-clue-is-in-the-name\/","fullUrl":"https:\/\/independentmamma.com\/blog\/the-clue-is-in-the-name\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1778422645,"updatedAt":1778422804,"publishedAt":1778422804,"lastReadAt":null,"division":{"id":324972,"name":"Independent Mamma"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/nnxdxyqukeubpwaslw7fognngm0kwwbfoc3daejidkkjvvsv.png","thumbnail":"https:\/\/images.podos.io\/nnxdxyqukeubpwaslw7fognngm0kwwbfoc3daejidkkjvvsv.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nnxdxyqukeubpwaslw7fognngm0kwwbfoc3daejidkkjvvsv.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":45757,"title":"No animal testing round here","url":"\/blog\/no-animal-testing-round-here\/","urlTitle":"no-animal-testing-round-here","division":324972,"description":"No animal testing round hereOur products are vegan-friendly.  They are not tested on animals and do not contain any animal-derived content.  Yet true environmentalism is about more than just what we don't do","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/kisc6g3xckrrugxik0ii1dmpjp5bwdu1okmjtmijqx47xtfh.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/kisc6g3xckrrugxik0ii1dmpjp5bwdu1okmjtmijqx47xtfh.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":45755,"title":"Sustainability with a smile","url":"\/blog\/sustainability-with-a-smile\/","urlTitle":"sustainability-with-a-smile","division":324972,"description":"Sustainability with a smile. Every product we make arrives at your front door in paper packaging, no plastic.  The team packaging up your orders are proud to be a part of the #plasticfree gang.  That includes Lucy and Carole here","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/td1ysozcg9zullfdtfryut8f3e0jnksefohzo1ycv4dksvgz.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/td1ysozcg9zullfdtfryut8f3e0jnksefohzo1ycv4dksvgz.png.jpg?w=1920&h=1440"},"hidden":0},{"id":53628,"title":"Why our products are made differently","url":"\/blog\/why-our-products-are-made-differently\/","urlTitle":"why-our-products-are-made-differently","division":324972,"description":"This way people utilise our clothes has dropped by 36% compared to how much they wore each item 15 years ago.  This wastefulness is literal, as studies by EMF have shown that 3 out of 5 new items of clothing are thrown away, then either landfilled or incinerated, within one year of purchase.  Encouraging people to spend more and buy less slows things down and buys time, but doesnt change the final outcome","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/9aixdap8wwdm9jvmtgi61jksqqdkgzunfa4scg6qmxjpbqlm.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/9aixdap8wwdm9jvmtgi61jksqqdkgzunfa4scg6qmxjpbqlm.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}