{"id":56381,"title":"The clue is in the name","description":"A 2017 report from the International Union for Conservation of Nature (IUCN) estimated that 35% of all microplastics in the ocean came from the washing of synthetic textiles like polyester.  These tiny fibres and flakes of plastics come off clothes in the washing machine and end up in our rivers, lakes, seas.  Then, after being digested by wildlife, they bioaccumulate through food chains and back into human digestive systems","content":"<h2><strong>The clue is in the name<\/strong><\/h2><p>A 2017 report from the International Union for Conservation of Nature (IUCN) estimated that 35% of all microplastics in the ocean came from the washing of synthetic textiles like polyester. These tiny fibres and flakes of plastics come off clothes in the washing machine and end up in our rivers, lakes, seas. <\/p><p>Then, after being digested by wildlife, they bioaccumulate through food chains and back into human digestive systems. This is really not good. Immediate change is as simple as making clothes from plants, not plastic. It\u2019s why it\u2019s important to us to use natural materials like organic cotton. Natural materials are compatible with nature and they\u2019re a solution to pollution. The clue is in the name.<\/p><p><\/p><p><\/p>","urlTitle":"the-clue-is-in-the-name","url":"\/blog\/the-clue-is-in-the-name\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/the-clue-is-in-the-name\/","fullUrl":"https:\/\/independentmamma.com\/blog\/the-clue-is-in-the-name\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1778422645,"updatedAt":1778422804,"publishedAt":1778422804,"lastReadAt":null,"division":{"id":324972,"name":"Independent Mamma"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/nnxdxyqukeubpwaslw7fognngm0kwwbfoc3daejidkkjvvsv.png","thumbnail":"https:\/\/images.podos.io\/nnxdxyqukeubpwaslw7fognngm0kwwbfoc3daejidkkjvvsv.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nnxdxyqukeubpwaslw7fognngm0kwwbfoc3daejidkkjvvsv.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":45751,"title":"Made by humans, with love","url":"\/blog\/made-by-humans-with-love\/","urlTitle":"made-by-humans-with-love","division":324972,"description":"DID YOU KNOW? Our products are made by some incredible humans, like Amelia here.  Working alongside advanced technology that makes sustainability possible means that instead of trying to replace people with robots, a little automation is sprinkled on conscientiously in the right place so the repetitive and boring parts of working in production are gone- leaving more time to work on making things that last, and that don't cost the Earth.  That's why we  at Independent Mamma chose to work with Teemill to produce our brand's products: When you shop with us, it means better products and better outcomes for the environment and the people involved","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/cvyi1u5idr7hm1sgugj2jljk1gijgdn6hx3eidr8ioajbx8n.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/cvyi1u5idr7hm1sgugj2jljk1gijgdn6hx3eidr8ioajbx8n.png.jpg?w=1920&h=1440"},"hidden":0},{"id":44773,"title":"Travel, Comfort, and Bold Style: The Clothes I Love","url":"\/blog\/travel-comfort-and-bold-style-the-clothes-i-love\/","urlTitle":"travel-comfort-and-bold-style-the-clothes-i-love","division":324972,"description":"As someone who\u2019s always on the go, I\u2019ve learned one thing: style and comfort don\u2019t have to be mutually exclusive.  Whether I\u2019m navigating an airport with a toddler, running errands, or working from a caf\u00e9, I love clothes that feel good and make a statement. That\u2019s exactly what inspired the designs at Independent Mamma","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/babzfwmyae7ocrw6kt6csucbwu69jhfx4vxi9w6ujjgcuk5d.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/babzfwmyae7ocrw6kt6csucbwu69jhfx4vxi9w6ujjgcuk5d.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":45755,"title":"Sustainability with a smile","url":"\/blog\/sustainability-with-a-smile\/","urlTitle":"sustainability-with-a-smile","division":324972,"description":"Sustainability with a smile. Every product we make arrives at your front door in paper packaging, no plastic.  The team packaging up your orders are proud to be a part of the #plasticfree gang.  That includes Lucy and Carole here","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/td1ysozcg9zullfdtfryut8f3e0jnksefohzo1ycv4dksvgz.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/td1ysozcg9zullfdtfryut8f3e0jnksefohzo1ycv4dksvgz.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}